Katha IGNITE Blogs

All you need to know about Nano and Micro Influencer Marketing

Sep 17, 2025

The Power of Niche: Why Smaller Followings Often Mean Higher Engagement

Discover why nano and micro-influencers with smaller followings deliver higher engagement, authenticity, and ROI for brands in 2025. Learn how niche creators are reshaping influencer marketing success.

Sep 05, 2025

Gen Z's Social Search Revolution: How Influencers Must Adapt Their Content for Discovery in 2025

Find out how Gen Z’s shift to social media as a primary search tool is transforming influencer content strategies in 2025. Learn key social search optimization tips to increase discovery and engagement.

Aug 17, 2025

Inside the Minds of Gen Z and Millennials: Targeting India’s Next-Gen Consumers in 2025

Explore how Gen Z and Millennials shop in India. Compare their digital journeys, values, and what top brands are doing to engage them in 2025. Essential insights for brand managers!

Mar 17, 2025

The Dark Side of Instagram Influencers: Fake Followers, Bots & How Brands Can Avoid Scams

Fake followers, engagement bots, and inflated analytics—Instagram influencer fraud costs brands billions. Learn how Indian marketers can detect scams, vet influencers, and maximize ROI with verified partnerships. Discover Katha IGNITE’s built-in fraud prevention system.

Mar 15, 2025

The Future of Influencer Marketing in India & Trends to Watch in 2025

Discover the future of influencer marketing in India! With the industry set to reach ₹33.75B by 2026, nano-influencers, AI, short-form video, and social commerce will define success. Learn 2025’s key trends and how Katha IGNITE helps brands maximize impact.

Jan 10, 2025

Can Nano Influencer Campaigns Scale? The Data Says Yes

In the ever-evolving world of influencer marketing, smaller creators are emerging as a powerhouse for brands aiming to build awareness and trust.

Jan 04, 2025

The True Cost of Your Attention: How Much Is Your Instagram Scroll Worth?

How much money did Instagram just make off your attention?

Dec 12, 2024

Why Smaller Creators on Instagram is the Future of Influencer Marketing

Influencer marketing has evolved rapidly in the past few years, with Instagram emerging as the go-to platform for brands, especially in India.