KathaCAMPAIGN INTELLIGENCE
Deep Analytics for Your Influencer Campaigns
Track, measure, and optimize your Instagram influencer campaigns in real-time. Get automated performance analytics — no more manual spreadsheets.
15+
Metrics Tracked
Real-Time
Performance Data
1-Click
Report Downloads
KEY METRICS
Every Metric That Matters
From engagement rates to cost efficiency — track everything you need to prove ROI and optimize performance.
Engagement Rate
Calculated as (Likes + Shares + Saves + Comments) / Audience Size — see how deeply your content resonates.
Total Plays
Track cumulative views across every reel in your campaign with real-time play counts.
CPE (Cost Per Engagement)
Know exactly what you're paying per engagement. Make budget decisions backed by hard data.
CPM (Cost Per Mille)
Track your cost per thousand impressions to benchmark campaign efficiency across creators.
Followers Reached
See the total audience size your campaign is reaching across all creators.
Likes, Comments & Shares
Individual breakdowns of every interaction type — understand what drives each form of engagement.
View Rate (VR)
Views divided by follower count — measure how effectively each creator converts followers into viewers.
Total Campaign Cost
Full cost visibility in INR (₹). Track spend per reel and across your entire campaign at a glance.
HOW IT WORKS
Up and Running in 3 Steps
No onboarding calls. No complex setup. Just paste, track, and optimise.
1
Create a Campaign
Set your campaign name, brand details, Instagram handle, target locations, gender and age group targeting, and posting date range. It takes less than 2 minutes.
Business category targetingLocation & demographic filtersFlexible date ranges
2
Add Reels
Just paste Instagram Reel URLs and assign cost (in ₹) per reel. No complex integrations — the system automatically pulls in performance data.
Paste URL & set costAuto-fetch creator dataBulk reel addition
3
Get Insights
View real-time metrics across the entire campaign and per-reel breakdowns. Download comprehensive reports for clients or stakeholders in one click.
Real-time dashboardsPer-creator breakdownsOne-click report exports
PER-CREATOR ANALYTICS
Drill Down to Every Creator
Don't just see campaign totals — understand which creators are driving the most value with per-reel breakdowns and smart performance badges.
Campaign Dashboard — Creator Breakdown
@creator_name
142K followers
Creator Handle & Followers
2.4M
+18% this week
Plays with Trend
89.2K
3.2K comments
Likes & Comments
16.8%
vs 12% avg
View Rate (VR)
5.7%
above benchmark
Engagement Rate
Peak 6PM
daily insights
Play Rate Timeline
Smart Performance Badges
Viral
Content that has gone viral — flagged automatically when performance surges past benchmarks.
Rising Star
Creators showing exceptional growth in engagement and reach across recent posts.
Top Performer
The best performer in your campaign — highest engagement, best view rates, strongest ROI.
Suspicious
Potential fraud or fake engagement patterns detected. Only pay for real results.
ADVANCED INSIGHTS
Powered by Katha Ignite
Go beyond surface-level metrics. Get AI-powered content analysis that tells you not just how a reel performed, but why.
Watch Time & Skip Rate
Understand how long viewers actually watch each reel. Identify drop-off points and content that holds attention.
Audio Insights
Analyze tonality, brand positioning, and audio clarity. Ensure your brand message comes through loud and clear.
Video Content Analysis
Scene detection, action recognition, speaker type identification, and clothing style analysis — all automated.
Multi-Language Transcripts
Automatically generated transcripts with multi-language support. Review every word spoken in your campaign content.
Fraud Detection
Automatically flag suspicious engagement patterns so you only pay for real results.
Competitor Benchmarking
Benchmark your campaign performance against industry standards and competitors.
Audience Demographics
Target by location, gender, and age group. Understand who's actually engaging.
Start Tracking Your
Campaign Performance
Campaign Performance
No more spreadsheets. No more guesswork. Get real-time analytics for every reel, every creator, every rupee spent.